Job Description
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.As a CRM Automation Manager (all genders) - Hybrid, you are responsible for the setup and maintenance of marketing campaigns and programs in our email marketing platform and functionalities system, from coding modern, responsive templates to segmenting audiences and deploying programs.
What you'll do
- Create modern, advanced email templates, design and modules using your advanced knowledge of HTML/CSS
- Collaborate with CRM managers and external partners in order to translate content copies into email and push campaigns
- Foster the development of a state of the art CRM infrastructure together with the rest of the team by implementing tracking
- Execute programs for the perfect orchestration through different channels (email, push, SMS) and platforms (CDP, CMP, CRM, marketing automation tools)
- You are a marketing automation/CRM platform expert (e.g. Oracle Responsys, Microsoft Dynamics 365, Salesforce, or similar) and implement the latest new features
- Work closely on data sources and mapping, create lists, consume data for segmentation and personalization and support with new data integrations within the marketing platfor
What you'll need
- Approximately 3-5 years' of experience in the CRM field and marketing automation
- Experience working with CRM and campaign management platforms
- Working knowledge of email campaign best practices including list and subscribers' management, deliverability and compliance (GDPR)
- Exceptional programming skills in HTML and SQL. Skills in Python or Javascript are a plus
- Advanced knowledge using tracking tools (e.g. Google Analytics, Exact Tag, Adobe Analytics or similar)
- Fluent business English skills (minimum B2+). Additional languages a plus
What you'll bring
- Fantastic stakeholder management skills, with the ability to collaborate with internal and external stakeholders
- Expertise working in cross-functional teams
- A data driven mindset