Job Description
flaconi is one of Germany's leading online beauty retailers. Our online shop's portfolio offers more than 850 international brands and 55.000 products in the categories of perfume, skin care, make-up, hair care, natural cosmetics and accessories, covering from drugstore to organic to premium products.
flaconi was founded in 2011 and has a team of over 700 employees working from three locations: Our HQ in Berlin-Charlottenburg, our logistics center in Halle and our concept store in Berlin-Mitte. We are also represented in Austria and Poland.
At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.
In this Berlin-based role, as a SEA Manager for flaconi, you will focus on further developing flaconi as the go-to Beauty destination within Europe. You will join a SEA team of two colleagues with a wide range of advanced skills that work together to drive successful campaigns.
What you can expect in this role
- As a SEA Manager, you will be setting up new Google Ads, accounts and campaigns
- Daily monitoring of campaign performance, checking against spend and ROI targets will be one of your core tasks
- You will be running performance data analysis and finding optimisation opportunities
- Optimizing bidding targets, budgets, keywords and campaign settings, as well as testing different bidding strategies
- Managing approvals, tracking and any other issues affecting traffic or data collection
- Preparing new keyword structures to test, working with our Copywriting Manager to produce text assets
- Monitoring landing page performance and working with our Creative Managers to improve conversion rates
- Updating team records, providing weekly summaries and preparing internal presentations
- Several years of experience in international search engine advertising (SEA) with a clear focus on performance
- You have extensive experience managing Google Ads accounts towards ROI goals and a proven track record of meeting targets
- You have successfully managed Search, GDN and UAC (mobile App) campaigns
- Excellent MS Excel skills. Tableau Desktop experience is a plus
- You have very good knowledge of conversion tracking systems, Google Ads bidding strategies and Quality Score variables
- Excellent analytical skills and strong attention to detail would be a plus!
- You have a passion for search marketing, automation and all things digital
- Fluent in English is a must. Good level of German is a plus
- Full transparency: For this role, we have a salary band between 39700€ and 55000€ gross per year. The salary that we will offer you will always be within this span and is based on the skills that you show during the recruitment process
- Our employees matter to us: We offer you a permanent contract and will cover the costs for your BVG or Deutschland ticket
- Work-life balance: 29 vacation days, flexible working hours, up to three days of working from home a week and in specific cases the option to work 100 % remotely; the possibility of a paid sabbatical
- flaconi Academy: Actively shape your own career path by taking advantage of our internal and external training opportunities
- We care about your well being: We want to support you also during difficult times. For this, we offer you and your close relatives counseling sessions with mental health professionals
- flaconi Fitness: A wide range of sports options & discounts on memberships.
- Family first: Our "emergency-daycare" is there for you in out-of-the-ordinary situations to look after your child on site at our office
- Thinking about tomorrow together: flaconi subsidizes your savings contribution to the company pension scheme with an additional 20%
- A comfortable working space with everything you need: High end technical equipment, fruits and drinks, no dress code and dogs are welcome in our office!
- Other perks: Great discounts in our online shop as well with our partner companies, cool team events & company parties!