Job Description
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT Germany is looking for an AREA PERFORMANCE MARKETING MANAGER
FUNCTION: Digital & E-Commerce
LOCATION: Hamburg, Germany
ROLE POSITIONING AND OBJECTIVES
The Central Europe Digital Area Team leads digital innovations and drives digital excellence to support the Digital & E-Commerce teams in the end markets of Germany, Poland, Czechia, Slovakia, Switzerland and Austria to achieve the commercial targets within the BAT E-Commerce Agenda.
Therefore, to drive innovation and new traffic to own E-Commerce opportunities, we are hiring an AREA PERFORMANCE MARKETING MANAGER.
Geographic Scope: Area ( Central Europe) :Germany / Poland / Switzerland / Austria/ Czechia/ Slovakia
- Deliver a traffic strategy and concepts to leverage traffic to own E-Commerce to support the end markets delivering against own E-Commerce Agenda
- Define and drive Central Europe (CE) Performance & SEO Marketing strategy
- Innovate on new channels and opportunities for traffic to store
- Closely collaborate with SEO agencies, publishers and media agencies
- Lead the pitch for one overarching CE area media agency
- Build positive relationships with publishers and tech companies to demonstrate new paid opportunities for the area
- Create digital media toolkits including asset production like banners and videos for all new category products
- Overwatch business needs of the end markets to support in terms of performance uplift and easy ways of working
- Bundle KPIs from the end markets for global and regional Senior Stakeholders, focussing on most valuable important metrics
- Build growth concepts and pitch them towards Senior Partners
- Leverage knowledge transfer between the different countries in the area
- Work cross-functionally and agile with brand, legal, activation, research, finance, IT and trade departments within the area
- 4+ years' experience in performance marketing, preferable in a media agency
- SEO knowledge is needed
- Access and connection to European publisher network
- Very strong conceptional and analytical skills
- Strong commercial background and experience
- Strong drive & hands on mentality
- Ambitious & consumer centric attitude
- Very strong technical understanding : Google Search Console, Google Ads, Google Analytics
- Proficient in English, German skills are a plus
Education / Qualifications / Certifications Required
- University degree or equivalent experience or similar education in business administration, (digital) marketing or IT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women's Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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